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Keyword Search

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Question 1 of 5

Which tool is provided by Google to find keyword ideas and search volume data?

A. Google Trends

B. Google Keyword Planner

C. Google Search Console

D. Google Analytics

Explanation:

Google Keyword Planner is the official tool to research keyword ideas, competition, and search volume for Google Ads.

What does the term "long-tail keyword" mean?

A. A keyword with a high search volume and broad meaning

B. A keyword with a short phrase and generic meaning

C. A highly specific keyword phrase with lower search volume

D. A negative keyword used to block searches

Explanation:

Long-tail keywords are highly specific phrases that tend to have lower search volume but higher conversion rates.

Which keyword match type allows ads to show for close variations and synonyms?

A. Exact match

B. Phrase match

C. Broad match

D. Negative match

Explanation:

Broad match is the default match type that includes close variations, synonyms, and related searches.

In Google Ads, what is the purpose of adding negative keywords?

A. To increase bid amount for important keywords

B. To block irrelevant search queries

C. To target more keywords automatically

D. To improve ad quality score

Explanation:

Negative keywords help you exclude irrelevant searches, reducing wasted spend.

Which metric helps you understand how often your ad is shown for a particular keyword?

A. Click-through rate (CTR)

B. Conversion rate

C. Impression share

D. Quality score

Explanation:

Impression share shows the percentage of impressions your ad received compared to the total possible impressions.