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Keyword Search
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- A keyword with a high search volume and broad meaning
- A keyword with a short phrase and generic meaning
- A highly specific keyword phrase with lower search volume
- A negative keyword used to block searches
Long-tail keywords are highly specific phrases that tend to have lower search volume but higher conversion rates.
- Exact match
- Phrase match
- Broad match
- Negative match
Broad match is the default match type that includes close variations, synonyms, and related searches.
- To increase bid amount for important keywords
- To block irrelevant search queries
- To target more keywords automatically
- To improve ad quality score
Negative keywords help you exclude irrelevant searches, reducing wasted spend.
- Click-through rate (CTR)
- Conversion rate
- Impression share
- Quality score
Impression share shows the percentage of impressions your ad received compared to the total possible impressions.
- Google Trends
- Google Keyword Planner
- Google Search Console
- Google Analytics
Google Keyword Planner is the official tool to research keyword ideas, competition, and search volume for Google Ads.